Imagine checking the Camofire website late at night, expecting the usual midnight deal on optics or base layers. Instead, you find a single message: “Camofire Operations Have Closed.” No countdown timer. No inventory bar. Just a farewell.
That is exactly what hunters encountered when Camofire went dark in late 2025. If you have been wondering whether the closure is temporary or permanent — this article gives you a straight answer, along with the full story of what happened and what it means for you.
Camofire Is Officially Out of Business
There is no ambiguity here. Camofire is permanently closed. The company’s own homepage displays a notice confirming that operations have ended, with a thank-you message to customers for their years of support.
The site footer references “Camofire.com 2007–2025,” marking roughly 18 years of operation. This is not a seasonal pause, a technical outage, or a quiet restructuring. The business is done.
In October 2025, the company filed for Chapter 7 bankruptcy. Chapter 7 is a liquidation process — assets are sold off to pay outstanding debts, and the business does not reopen. This detail is critical. It rules out any possibility of a comeback. The filing was confirmed through a YouTube interview with founder Kendall Card, who discussed the company’s history and the circumstances of its closure.
Camofire and BlackOvis Were the Same Company
Many customers used both Camofire and BlackOvis without realizing they were operated by the same parent company. This has caused some confusion about why both sites went down at the same time.
The two brands frequently sold identical products at the same prices, sharing the same financial infrastructure behind the scenes. Camofire functioned as the daily-deal engine — rotating offers that refreshed at midnight, complete with countdown timers and email alerts designed to create urgency. BlackOvis operated as a more conventional online gear store for the same inventory and brand relationships.
When the closure came, both brands went down together. In October 2025, a joint announcement appeared on Instagram and Facebook, with messaging that referenced both Camofire and BlackOvis by name. Hunting community discussions on Reddit confirmed what many had suspected: the two brands were, in practical terms, one operation. When the finances collapsed, neither brand could survive independently.
Why Camofire Filed for Chapter 7 Bankruptcy
Understanding why Camofire closed requires some context about how the business worked and the pressures it faced.
The Flash-Sale Model and Its Vulnerabilities
Camofire’s entire model depended on sourcing excess and cancelled inventory from major hunting and outdoor brands — gear that those brands needed to move quickly and quietly. Camofire would purchase this surplus stock at steep discounts and pass those savings on to customers through limited-time daily deals.
The model worked well for years. But it carried an inherent weakness: when brand partners changed their distribution strategies or found other ways to handle surplus inventory, Camofire’s supply pipeline became less reliable. Over time, large brands became more selective about where excess stock was redirected, which put pressure on what Camofire could offer and at what price.
Declining Sales and Financial Strain
Forum discussions on Hunt Talk reference a reported sales decline of approximately 50% year-over-year, which points to a significant and sustained drop in consumer demand. A flash-sale business operates on volume. When that volume drops sharply, the margins that make the model viable disappear quickly.
The Chapter 7 filing in October 2025 reflects how serious the situation had become. To put it plainly: Chapter 7 is the equivalent of closing a store, selling off everything inside, and using the proceeds to pay as many creditors as possible. It stands in direct contrast to Chapter 11 bankruptcy, which allows a company to reorganize its debts while continuing to operate. Camofire’s path was liquidation, not recovery.
Orders Placed Close to the Filing Date
Community discussions on Hunt Talk and other hunting forums raised a concern that the company reportedly continued placing orders with suppliers close to the bankruptcy filing date. This detail drew criticism within the hunting community and added to the broader conversation about how the closure was handled. It is worth noting that these observations come from community reporting, not formal legal documentation.
How the Closure Affected Customers and Suppliers
What Customers Lost
For nearly two decades, Camofire’s daily email alerts and app notifications were part of many hunters’ routines. Waiting for a midnight deal on Sitka gear or quality optics at a fraction of retail — that was the Camofire experience. When operations closed, so did one of the hunting industry’s most recognized discount channels.
Reactions across Rokslide, Hunt Talk, and Facebook hunting groups ranged from genuine disappointment to self-reflection. Some users openly acknowledged that their own reduced purchasing in recent years may have contributed to the declining sales that helped sink the company. That kind of honest community response speaks to how much the brand meant to its audience.
What Suppliers Faced
The impact on suppliers is a more serious matter. When a retailer files Chapter 7 bankruptcy, outstanding invoices and unpaid obligations become part of the liquidation process. Creditors — including brands that had shipped inventory — typically receive repayment only to the extent that liquidated assets allow, which is rarely full repayment.
Community posts and commentary specifically raised questions about supplier orders placed in the period leading up to the filing. Brand partners who had shipped inventory on credit terms were left navigating an uncertain claims process. These concerns were widely discussed in the hunting community, though no formal documentation of specific financial losses has been publicly cited.
For any supplier working with a flash-sale retailer, this situation illustrates a common risk: shorter payment terms, trade credit insurance, and careful monitoring of a retail partner’s financial health are practical safeguards that can reduce exposure when a client files for bankruptcy.
Where Hunters Can Find Discounted Gear Now
With Camofire gone, hunters looking for deals on quality gear have had to adjust. Reddit threads asking for “Camofire alternatives” appeared quickly after the closure announcement, and several options have come up consistently.
- Brand outlet pages: Many major hunting gear manufacturers maintain their own clearance or outlet sections on their websites. These are worth bookmarking and checking regularly.
- Large retailer sale sections: Retailers like Cabela’s, Bass Pro, and similar outlets frequently run clearance events, especially at the end of seasons.
- Manufacturer-direct deals: Some brands offer email newsletters with exclusive discounts for subscribers — a model that partially replaces what Camofire once provided.
- Secondhand platforms: Marketplaces focused on outdoor gear, such as GearTrade, allow hunters to buy and sell used equipment at a discount.
None of these options perfectly replicate the Camofire experience, but together they give budget-conscious hunters viable paths to quality gear.
What This Closure Reveals About Niche E-Commerce
Camofire’s story is not just about hunting gear. It is a clear example of how a niche flash-sale business model can thrive for years and then face rapid decline when a few key conditions shift.
Supply chain reliability, consumer spending patterns, and brand partner strategies all contribute to whether a daily-deal retailer can sustain itself. When those factors move against the business simultaneously, the margin for error is slim.
For readers who follow retail and small business trends, coverage from CloudBizMag offers broader context on how e-commerce businesses navigate exactly these kinds of structural pressures — from supply disruption to changing consumer behavior.
Camofire’s rise over 18 years showed what a focused, community-driven discount model could build. Its closure in 2025 shows how quickly that model can unravel when the underlying economics shift faster than the business can adapt.
Final Thoughts
Camofire is not coming back. The Chapter 7 filing, the joint closure of BlackOvis, and the company’s own farewell message leave no room for uncertainty. After nearly two decades of midnight deals and daily email alerts, the business has permanently closed.
For the hunting community, it is a genuine loss — not just of discounted gear, but of a retail experience that many hunters built habits around. For the broader business world, it is a useful case study in the fragility of supply-dependent flash-sale retail when market conditions change.
The best thing former Camofire customers can do now is explore the alternatives available and stay informed about how the hunting gear market continues to evolve. The deals are still out there — they just require a bit more searching to find.
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